Champagne market seen reaching $27.85 billion by 2035

The global champagne market is projected to grow from $18.21 billion in 2026 to $27.85 billion by 2035, driven by premiumization, luxury consumption and rising demand in Asia-Pacific. Producers are also leaning on sustainability, authentication tech and higher-end products to win affluent and younger buyers. Why it matters: - Champagne demand is being lifted by consumers trading up to premium alcoholic beverages and luxury experiences. - The market forecast points to steady category growth through 2035, with implications for producers, retailers and hospitality venues. - The shift toward premium and ultra-premium labels is likely to support higher average selling prices and profitability. What happened: - Market Research Future said the global Champagne Market was valued at $17.42 billion in 2025. - The market is projected to rise from $18.21 billion in 2026 to $27.85 billion by 2035. - The forecast implies a 4.56% compound annual growth rate from 2026 to 2035. - Europe remains the largest regional market, while Asia-Pacific is the fastest-growing region. - Request a sample PDF copy . The details: - Premiumization is one of the main growth drivers, with buyers seeking exclusivity, heritage and quality. - Luxury hospitality, fine dining, high-end bars and international tourism are supporting on-trade demand. - Champagne remains a preferred choice for celebrations, corporate gifting, weddings, anniversaries and festive occasions. - Strict production rules and geographical authenticity protections continue to distinguish Champagne from other sparkling wines. - White Champagne held about 86.4% of the market in 2025. - Rosé Champagne is expected to grow the fastest through 2035. - Brut Champagne generated about $13.74 billion in 2025. - Extra Brut is projected to be the fastest-growing sweetness segment. - The economy segment represented about 57.8% of market value in 2025. - The ultra-luxury segment is expected to post the fastest growth through 2035. - Standard 750 ml bottles accounted for about 68.1% of shipments in 2025. - Off-trade channels held about 72.4% of revenue in 2025. - France remains the production hub within Europe. - North America is the second-largest market. - Asia-Pacific demand is being supported by rising disposable incomes, urbanization, luxury retail growth and gifting traditions. - South America is seeing steady growth as more middle- and high-income consumers buy luxury brands. - The Middle East and Africa offer long-term growth opportunities in luxury hospitality, tourism and premium retail. Between the lines: - Champagne houses are using sustainability, digital authentication and direct-to-consumer sales to defend premium pricing and reduce counterfeiting risk. - Younger consumers are helping push rosé, ultra-premium and lower-dosage styles. - The competitive field is being shaped less by volume alone and more by brand story, provenance and experience. - The report’s regional split suggests growth is broadening beyond Champagne’s traditional European base. What’s next: - Producers are expected to keep investing in climate-resilient vineyards, eco-friendly packaging and renewable energy. - Blockchain-based authentication, NFC-enabled packaging and other verification tools are likely to expand as counterfeiting concerns persist. - Ultra-luxury and collector-focused launches may become more common as affluent buyers seek limited editions. - Asia-Pacific is likely to remain the key engine for incremental growth through 2035. - Recent industry moves include LVMH’s EUR 95 million investment to expand Veuve Clicquot production facilities in Reims, Comité Champagne’s 10,000-kilograms-per-hectare harvest yield limit in December 2024 and Telmont’s recyclable lightweight bottles introduced in June 2024. The bottom line: - Champagne is evolving from a celebratory staple into a premium lifestyle category, and the market outlook reflects that shift.